Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 7 Crankbait is based on the balsa wood plug that helped him win the 1993 Bassmaster Classic. Featuring a...
Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 9 Crankbait is built with a weight bill to dive down to depth quickly and is based on the balsa wood plug...
The smallest model in Berkley’s next-generation lipless crankbait, the Berkley Jack 6 Lipless Crankbait features a sharp knife blade design and innovative tungsten weighting for a deadly combination of casting...
Featuring a sharp knife blade design and innovative tungsten weighting system, the Berkley Jack 7 Lipless Crankbait is the mid-size model in Berkley’s next-generation line-up of lipless crankbaits ideal for...
The largest size in Berkley’s next-generation line-up of lipless crankbaits, the Berkley Jack 8 Lipless Crankbait features innovative tungsten weighting and a sharp knife blade design to create a deadly...
Engineered with input from some of the top pros in the industry, the Bill Lewis ATV Squarebill 1.5 Crankbait is built to conquer nearly any type of cover. It features...
Built to crawl through heavy cover and produce big bites, the Bill Lewis ATV Squarebill 2.5 Crankbait offers a big profile and aggressive action that catches scale-busting bass. Outfitted with...
Blending the tonal temptation of the Rat-L-Trap with the shallow water presence of a squarebill, the Bill Lewis Echo 1.75 Squarebill Crankbaits take Bill Lewis’ legendary line of hard baits a step...
The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod...
