Unlike everyday crankbaits that have to deflect off of cover to trigger strikes, the 6th Sense Movement 80 WK Wakebait delivers a unique action that urges hungry predators to strike, even in open...
The 6th Sense Speed Wake Wakebait is the ultimate topwater presentation to mimic a fleeing bluegill or baitfish at high speeds. Built specifically for fishing fast, the 6th Sense Speed Wake...
You would be hard pressed to find a more versatile bait than the the Team Ark Elite Z-Series Lipless Crankbait. Designed with a unique wide body shape and large interior...
A deadly option when the fish are keyed in on large forage, the Berkley Squarebull 7.5 Crankbait features a muscular build, big-bodied profile, and aggressive action that’s made to dive into shallow...
Filling a gap in their crankin’ lineup, the Bill Lewis ATV Squarebill was carefully designed with extensive input from the Bill Lewis pro staff to be a do anything, go...
Engineered with input from some of the top pros in the industry, the Bill Lewis ATV Squarebill 1.5 Crankbait is built to conquer nearly any type of cover. It features...
Built to crawl through heavy cover and produce big bites, the Bill Lewis ATV Squarebill 2.5 Crankbait offers a big profile and aggressive action that catches scale-busting bass. Outfitted with...
Blending the tonal temptation of the Rat-L-Trap with the shallow water presence of a squarebill, the Bill Lewis Echo 1.75 Squarebill Crankbaits take Bill Lewis’ legendary line of hard baits a step...
The latest offering from the makers of the legendary Bill Lewis Rat-L-Trap, the Bill Lewis Hammer Trap is derived from incredible hammering action and next-level vibration that vibrates your rod...