Meticulously crafted to maximize detection on live sonar units, the Bill Lewis Scope-Stik 120FL was developed with extensive input from some of the top touring pros on the water! Constructed...
Granting anglers the ability to more effectively target deep-dwelling bass with their live sonar units, the Bill Lewis Scope-Stik 120SK delivers impressive multidirectional action in a sinking platform. Constructed with...
The best way to bring the action underwater directly to your graph’s screen, the Bill Lewis Scope-Stik 120SP is built on decades of results to change the way you fish...
An innovative solution to targeting bass holding on deep structure, the Bill Lewis Scope-Stik 120SP plunges further than many other ripbaits available today. Constructed with pronounced, flattened sides, this wider...
Handcrafted by the legendary Bassmaster Classic Champion Cliff Pace, the Black Label Tackle Cliff Pace 1.5 Squarebill Balsa Crankbait is the perfect all-around, day-in-day-out fish catching size. From the initial...
**3/4oz is being discontinued by manufacture** Combining an ear bursting acoustic with exacting detail, the Booyah Hard Knocker gives anglers the ability to trigger ferocious reaction strikes throughout the water column. Internally,...
The perfect blend of cutting-edge design, decoration, and advanced acoustics, the Booyah One Knocker takes quality and effectiveness to the next level. Setting itself apart from the crowd, the Booyah One Knocker...
Now attacking the top of the water column with a serious amount of disturbance is the Triton Mike Bucca Bull Shad Wakebait. It features a sturdy, double-jointed construction with an...
Need to get a little deeper? Check out our fast-sink models of Bull Shad Swimbaits. Internally weighted for fishing deeper humps, drop offs, or ledges. It gets down in a...
