The Beast Coast Bladerunner is designed with the perfect profile to run behind your Jackhammer, or any other bladed jig that you might prefer. The Bladerunner will kick out when...
3.8'' FLIPPIN' DELIGHT: After a year of playing with prototypes, the 3.8'' Flippin Delight has arrived. We genuinely feel this is one of the best flipping baits available. The bait has...
A Berkley best seller for almost 20 years, the Berkley 10" Power Worms offer a natural presentation for all fishing conditions. The classic ribbon-tail design of the Berkley 10" Power...
**Expected release date 12/1/2024** Designed to enhance finesse techniques through ultra-realistic design, action, and colors, the Berkley PowerBait Drip Minnow features a “drip” shaped tail for subtle action when twitching...
PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and...
DESCRIPTION The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic...
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...
The Tour Toad has great buzzing action thanks to the serrated edges on the legs that allow it to catch more water. The flat body helps the toad stay on...
After seeing the overwhelming success of the Kamikaze Swimon in the bass fishing world, our crappie fishermen wanted a version for themselves. The ribs on the body displace more water,...
