The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous attention to detail. The results are in its performance, and a reason...
 The New Duke 55 - 3/8oz Version**: The smaller 3/8oz Duke offers a subtler approach while maintaining the high-quality features of its larger counterpart. Perfect for lighter presentations, it...
Specially designed and balanced for use as a bladed jig trailer, the Nories Hula Bug Trailer provides just the right amount of volume to create the perfect swimming posture that doesn’t interfere...
Introducing the Zoom Winged Fluke! This lure features a unique fluke design and a rolling action that mimics popular JDM baits. Perfect for use with forward facing sonar, it's expertly crafted to...
Used by Kyoya Fujita to dominate the Bassmaster Elite Series at Toledo Bend, the Jackall Driftfry Mellow 5.2 is a large baitfish imitation made with a super-soft material to create a unique...
Once the closely-guarded secret of the pros, the Megabass Vision 110 has quickly become a staple among professional and amateur anglers alike. Carefully crafted and precision engineered, it sets the...
