**NEW 2024 ICAST Release** The latest generation of Custom Pro now built with the first Lew’s 30mm aluminum frame, the Lew's Custom Pro Gen 3 Casting Reel is packed with...
One of the go-to baits utilized by Kyoya Fujita during his first-place finish at the 2024 Bassmaster Elite Series at Toledo Bend, the Jackall Driftfry 4.0 pairs perfectly with the hover-strolling technique...
Designed and built in Japan, the Deps Sakamata Shad Soft Jerkbait is a highly refined soft jerkbait that produces an erratic baitfish action big bass simply can’t resist. It’s...
Originally designed in Australia for targeting pelagic fish in saltwater environments, the Cast The OG Floater creates a massive bite-triggering bubble trail in a scaled-down size to show your freshwater gamefish...
The Divine Swimbait is available in FOUR versions: Divine Swimbait 2.7 Series: (2.7"-10/pk) The smallest of the Divine Swimbait series, the 2.7 series have the same design with tighter and faster swimming...
"The Hangover," developed by swimbait specialist Ben Milliken, is the culmination of expert craftsmanship and advanced fishing technology. At 6.25 inches, this swimbait features a trio of internal weight systems...
Born from the Prodigy swimbait, the Echo incorporates a patent pending design that allows the angler to rig the soft plastic on a Hover Rig so the bait will actually...
The Panorama brings forth innovation and realism in a category soon to be a staple in the industry. The 6th Sense Lure Lab set out to create the most realistic...
