Designed to burn through heavy cover and rip through grass with increased efficiency, the 6th Sense Swank 66X Crankbait allows you to cover water with a new and completely unique presentation. Built...
The 6th Sense Swank 77X Crankbait takes power cranking to the next level with a look, sound, and action that is all its own. Able to burn through heavy vegetation and rip...
Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 7 Crankbait is based on the balsa wood plug that helped him win the 1993 Bassmaster Classic. Featuring a...
Engineered with input from some of the top pros in the industry, the Bill Lewis ATV Squarebill 1.5 Crankbait is built to conquer nearly any type of cover. It features...
Blending the tonal temptation of the Rat-L-Trap with the shallow water presence of a squarebill, the Bill Lewis Echo 1.75 Squarebill Crankbaits take Bill Lewis’ legendary line of hard baits a step...
An exciting expansion to the MR Crankbait series, the Bill Lewis MR-12 Crankbaits were developed in conjunction with Elite Series pro, Mark Daniel Jr to trigger bass holding in the...
Developed in conjunction with Elite Series pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your go-to crankbait for targeting the six foot depth range. Featuring...
Designed and tested by Bass Pro Tour angler and shallow water expert, Mark Daniels Jr., the Bill Lewis SB-57 Squarebill delivers top shelf performance at a price that can’t...
The DT® (Dives-To) series, introduced in 2003, was designed to dive faster and stay in the strike zone longer than any other crankbait on the market. A claim we can...
