A revolutionary lure designed for a new groundbreaking technique known as "Krejing", the Berkley Krej FFS Jerkbait 100 features a unique upside-down bill that allows you work the water column...
Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the Berkley® Stunna has all...
Painstakingly designed and tested by the Jerkbait guru and Bassmaster Classic Champion, Hank Cherry, the Berkley Stunna Jerkbait 112+1 relies on the same peerless performance as the original Stunna but...
Expertly designed to enhance your live sonar experience, the Bill Lewis Scope-Stik 100FL will practically wave at you on your screen! Constructed with pronounced, flattened sides, this wider surface...
Experience enhanced visibility and impressive performance with the meticulously designed Bill Lewis Scope-Stik 100SP. Constructed with pronounced, flattened sides, this wider surface area shows up more clearly on forward-facing sonar...
Meticulously crafted to maximize detection on live sonar units, the Bill Lewis Scope-Stik 120FL was developed with extensive input from some of the top touring pros on the water! Constructed...
Granting anglers the ability to more effectively target deep-dwelling bass with their live sonar units, the Bill Lewis Scope-Stik 120SK delivers impressive multidirectional action in a sinking platform. Constructed with...
The best way to bring the action underwater directly to your graph’s screen, the Bill Lewis Scope-Stik 120SP is built on decades of results to change the way you fish...
An innovative solution to targeting bass holding on deep structure, the Bill Lewis Scope-Stik 120SP plunges further than many other ripbaits available today. Constructed with pronounced, flattened sides, this wider...
